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Happiness is important for our own wellbeing, and for brand growth. When consumer sentiment is positive, it leads to confidence and economic growth. But how can brands link their activities to this elusive emotional feeling of wellbeing?
In this webinar, we were joined by insights leaders from Mondelēz, Danone and Colgate-Palmolive as they discussed happiness with buzzback’s Jenny Lindsay. Based on buzzback’s own research in UK, US, China and Brazil.
Dieter Deceuninck, Global Director Strategy & Insights for Waters / Aquadrinks at Danone
Yigit Kocak, Global Strategic Insights Manager at Mondelēz
Christian Niederauer, Global Head of Insights & Consumer Affairs at Colgate-Palmolive
You’ll learn how top brand leaders think about:
What happiness means to consumers
Which brands they most associate with happiness, and why?
Client reflections on these insights and what it means for their brands