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Join Vikki Cathey, Strategic Insights Manager at Bel Brands USA, and Liz White, SVP, Research and Strategy at buzzback, on March 10, 2021 online at The Y Conference.
The Laughing Cow product sales had been in decline since 2012. Bel Brands needed to determine whether to make major changes or minor adjustments in positioning and communications. Through a multi-phase, mixed methods research approach, the team explored their target consumer mindset, covering identifying triggers and barriers to brand adoption and experience. Vikki and Liz will show how the team went from research to relaunch in just a few months, and returned to massive and consistent growth.