MRS Kids & Youth Research 2022

Among marketers using generational cohorts, most focus on Millennials and now increasingly Gen Z.

But what about the Alpha generation of 3-10 year olds? How well do their millennial parents really understand what will appeal to them? Which categories should you be marketing to them directly, vs targeting their parents?

Based on results from our online survey with parents and kids from the UK and US, Martin Oxley, Managing Director, buzzback, will be sharing ideas with the audience on how best to engage Gen Alpha shedding light on their hopes and dreams, interests, must have possessions and sources of influence. How can brands stay relevant and engage this cohort

MRS kids


Topic(s): conference