Repositioning an Iconic Brand in a Crowded Market

As the consumer mindset continues to evolve and rapidly change, is your brand adapting too? How can you know if it’s best to make a significant product change, or if making minor positioning and communication adjustments are enough to keep up?

Watch Now

bel brands

Join us for this new webinar on Thursday, November 5 at 11 am EDT | 4pm BST. Presented together with Bel Brands, we will share how to gain foundational understanding of brand perceptions and optimize your offerings with your consumer at the center - with measurable impact on sales. You’ll learn:

  • How Bel Brands used qual/quant techniques both before and after product trials for a well-rounded view of the consumer mindset
  • How to incorporate digital techniques, including shop-alongs, to better understand in-the-moment decision making
  • Implications for your communication and positioning

We look forward to having you join us. Please feel free to share with others and if you would like a presentation at your next team meeting, just let us know.


liz white v2-01Victoria Cathey v2-01

Topic(s): webinar