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Global sleep aids are projected to grow to over $90B in 2023. Today’s stress and anxiety-filled world is driving an emerging global epidemic of sleep deprivation, and many consumers don’t speak with their doctors. How are they coping? How can OTC, Rx and supplement companies help fill the gaps?
With a Blended ResearchTM approach, we explore experiences of sleep sufferers with a focus on consumer centricity. You'll learn: