Is Connecting to Your Consumer Keeping You Up at Night? An Agile A&U Sleep Aid Study

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Global sleep aids are projected to grow to over $90B in 2023. Today’s stress and anxiety-filled world is driving an emerging global epidemic of sleep deprivation, and many consumers don’t speak with their doctors. How are they coping? How can OTC, Rx and supplement companies help fill the gaps?

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With a Blended ResearchTM approach, we explore experiences of sleep sufferers with a focus on consumer centricity. You'll learn:

  • Behaviour and attitudes driving consumer experiences & sleeplessness
  • How sleep sufferers define & treat issues with sleep
  • What’s important to them emotionally
  • Brands and products they use, with unmet needs
  • Where and how to reach sleep sufferers
  • Ways OTC, Rx, and supplement companies can better position & find white space
Topic(s): webinar

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