Are Consumers Ready for CBD? How Our Blended Approach Uncovers New CBD Truths


Consumers are flocking to CBD in droves - myth or fact? Learn how US & UK consumers feel about CBD and trendy ingredients when it comes to new products. This new study features qual-quant & mobile approaches plus social listening to explore this hot new topic. With trend and new product purchases from Mintel, you'll uncover the real facts & myths of CBD.

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You'll learn:

  • Current perceptions, behaviors and feelings toward CBD and new trendy ingredients
  • Benefits & claims inspiring purchase, as well as barriers and concerns that prevent purchase
  • Ways brands can leverage growth in CBD categories
  • Top products they're buying and why (Mintel)
  • How and when to expertly craft a hybrid/mixed-method approach for optimal understanding and activation
Topic(s): webinar