Plant-Based & Botanicals–what's behind these new trends

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Are you meeting consumer expectations when it comes to plant-based products? About 7 in 10 say they are interested in plant-based and botanical products. But do they know the difference? What will they gravitate to and when?

Join Martin Oxley, MD, buzzback and Ian Weinkselbaum, Sr. Director Consumer & Market Insights at GoGo squeeZ, to see new insights from consumers in the US, UK and China on perceptions, awareness and interest in purchasing plant-based and botanical products.

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What you'll learn:

  • What consumers are looking for and why
  • What product categories are leading the trend
  • How to capitalize on emerging trends for your brand
Topic(s): webinar