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Many pharmaceutical companies view PCPs as a primary target, but they can be hard to reach given their sheer volume. Many of our clients - in particular those with more advanced treatments - often find themselves challenged with where to focus communications with PCPs. Should it be centered on direct patient care or specialist referrals? We call this the 'PCP Dilemma.'
Partnering with Horizon Pharma, we explore PCPs in a variety of categories (gout, asthma, and major depressive disorder). In this 30 minute webinar, you'll learn:
Make sure you're targeting the right PCPs, register now for Tuesday, June 11.