Alexa, stop spying on me

We spoke to 5,000 consumers across five different markets: USA, UK, Brazil, Germany, and China, about people's attitudes to data protection and privacy online. Our two-year study has shown a 15% increase in consumers experiencing phishing from cyber-criminals to gain information and steal money - rising from 25% to 40% in 2021.

Buzzback Europe's Managing Director, Martin Oxley, wrote an article for Research World exploring how much consumer anxiety around privacy has increased and what businesses can do to ensure consumers trust them throughout difficult times.

Research World - Alexa, stop spying on me


Topic(s): in the media