Exploring the influence of Gen Alpha

To understand the impact that Gen Alpha has on consumers, we interviewed 500 parents and 200 children in the UK and US. We spoke to Digital Doughnut about our data, explaining the influence that Gen Alpha has and some key takeaways for brands.

https://www.digitaldoughnut.com/articles/2021/may-2021/brands-please-meet-gen-alpha

digital-donut-exploring-the-influence

Topic(s): in the media

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