How the cow laughed again: The importance of a customer-centric approach

We talked with Research World about how our collaboration with Bel successfully restored the iconic presence of their global cheese brand The Laughing Cow. The importance of a consumer centric approach and the right insights on usage and product experience were key to competitively reposition this product on the market.

https://www.researchworld.com/how-the-cow-laughed-again-the-importance-of-a-customer-centric-approach/

Buzzback---laughing-cow

 

Topic(s): in the media

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