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Today’s consumers are more sleep-deprived than ever, and many don’t speak with their doctors. Here’s how OTC, Rx and supplement companies can find opportunities to market and develop new products.
With global sleep aids projected to grow to $90B in 2023, category expansion is likely in many areas. Our Blended ResearchTM approach, combined quantitative probes, with interactive qualitative projective techniques to explore experiences of sleep sufferers with a focus on consumer centricity.
Uncovering behavior and attitudes driving consumer experiences and sleeplessness, plus identifying how sleep sufferers treat issues provided direction on current product usage and needs – including unmet needs. Plus, knowing what’s important to consumers emotionally enables OTC, Rx, and supplement companies to better position and find white space.