- About Us
The marketing team needed to optimize its shelving strategy and wanted to engage consumers for inspiration.
Our approach included online forums, engaging consumers in co-creation exercises to collaborate, connect and even build their ideal shelf (in the cookie aisle) with our Configurator technique.
With Configurator, plus an in-store safari mission and photo-sharing, consumers shared their experience and desires for how they’d shop a crowded cookie aisle. Visuals from best in-store displays across various categories enabled optimal shelf positioning, resulting in a more intuitive and profitable shelf display.