Data Privacy: Building Brand Trust in a new Era | Understanding the impact on brand reputation

EU US Privacy watch now new title

Privacy – do consumers care? 

As consumers are increasingly concerned about privacy, the positive impact of brand trust is more important than ever. As a brand owner, have you identified impactful opportunities and threats? How can you ensure your brand is among the most trusted, and will remain intact in days ahead? 

Tatiana Gormley, VP of Global Insights, buzzback, presented results of our multi-stage study, with 10,000 respondents in 10 markets (US and UK focus for some follow up questions), with a look ahead to emerging trends from Mary Meehan, co-founder of Panoramix Global, to inform and guide brands and data collectors on how to use data in a way that ensures brand trust. 

Watch Now

You'll learn:

  • What’s changed in the last 2 years
  • Which brands are the most trusted
  • Feelings about the future of data safety
  • Recommendations for data collectors​

We look forward to having you join us. Please feel free to share with others and if you would prefer a presentation or a call at another time, just let us know!

Topic(s): webinar

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