The New Way of Shopping

Webinar watch now final

Land O' Frost's approach to understanding the consumer journey. 

We don’t go anywhere without our mobile devices. It’s an automatic, in-the-moment and intimate experience for consumers. Inherently behavioral and implicit. And connecting with consumers is no longer a one-time event—incorporating mobile experiences makes your research more effective.

We presented a uniquely mobile approach and show how Land O' Frost - a Chicago-based leader in lunch meat - used mobile research to understand the consumer journey in-store vs online, identify gaps and pivot positioning for more successful sell-through.

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You'll learn:

  • Unique ways to develop a mobile-first research approach
  • How to design your next study for a mobile experience
  • Ways to leverage behavioral [passive] data to augment learning

We look forward to having you join us. Please feel free to share with others and if you would prefer a presentation or a call at another time, just let us know!

Topic(s): webinar