- About Us
Consumer Insights Lead
A major food brand wanted to expand into adjacent categories. The team needed to understand where brand equities could go, and where the brand had permission to play.
Our qual-quant approach integrated eCollageTM to explore brand perceptions – including visual, emotional and verbal associations relative to category competitors.
Results provided a visual market landscape, highlighting brand equities relative to category competitors. The team discovered consumer unmet needs and white space for new meal solutions. These brand extension ideas – both short-term and long-term – fueled its R&D pipeline. Next steps included concept development to determine potential.