“…a huge benefit to have you with us through these stages of brand development to make sure we are connecting the dots on insight and implications for our path ahead.”

Consumer Insights Lead
Food Company

Major Food Brand Explores Innovation Potential Through Brand Extension

The What
A major food brand wanted to expand into adjacent categories. The team needed to understand where brand equities could go, and where the brand had permission to play.

So What
Our qual-quant approach integrated eCollageTM to explore brand perceptions – including visual, emotional and verbal associations relative to category competitors.

Now What
Results provided a visual market landscape, highlighting brand equities relative to category competitors. The team discovered consumer unmet needs and white space for new meal solutions. These brand extension ideas – both short-term and long-term – fueled its R&D pipeline. Next steps included concept development to determine potential.

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