- About Us
Mid-Tier Healthcare Company
A mid-tier healthcare company needed to assess a series of messages and determine the best performers so they could move forward and amplify reach for an HPV vaccine.
The buzzback team utilized a comprehensive 4 step approach that included:
Using a comprehensive 4 step message evaluation approach, buzzback delivered both evaluative and emotive understanding for each message, as well as across all thematic buckets. Plus, the approach provided very specific guidance to optimize messages by highlighting words and phrases that resonated and which ones fell flat for most, or even certain groups of people. This holistic evaluation allowed the team to develop a comprehensive brand story as well as a series of shorter, more streamlined stories to use in various modes of communication.