Companies are investing in it, consumers demanding it, pundits applauding it …. but what does Corporate Social Responsibility (CSR) really mean – to consumers as opposed to shareholders? Is it just a new buzzword? Does it encompass fair pay to women? Reducing the carbon footprint? Focus on local communities? Donating to charities? Do consumers really care or is it just hype?

With its client, Nestlé, BuzzBack will highlight original fieldwork conducted in the US, UK and Germany about CSR, showcasing new online research techniques that identify consumer driven issues and emotions of CSR.

Attendees of this webinar will discover:

• The importance of CSR to consumers

• New research techniques that showcase emotional aspects of CSR
• How one of today’s top global food companies is dealing with issues of CSR