Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
5 minute read
| November 10, 2014

The Psychology of Naming

Humans are obsessed with names. We attempt to label every object and every idea that we happen... Read More
CPG
2 minute read
| October 16, 2014

BuzzBack Enhances Naming Studies to Improve In-Market Success

BuzzBack, an innovator of online market insights, has announced enhancements to its naming... Read More
CPG
2 minute read
| July 24, 2014

The Customer Personalization Experience

A few months ago, we talked about Food Lion’s contest to have customers help come up with... Read More
1 minute read
| April 23, 2014

Who Is Naming Your Product?

I just read an article on the My Private Brand blog about Food Lion’s contest to have... Read More
CPG
1 minute read
| February 6, 2014

Froot Loops: Brand Deception or Consumer Perception?

There are several sad truths we must accept as we transition into adulthood. No Santa. No... Read More
1 minute read
| January 21, 2014

What's In A Name?

Read More
2 minute read
| January 7, 2014

What’s Going On? The Strongest Weakling in the Marketing Mix...

I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind... Read More
5 minute read
| November 10, 2014

The Psychology of Naming

Humans are obsessed with names. We attempt to label every object and every idea that we happen... Read More
CPG
2 minute read
| October 16, 2014

BuzzBack Enhances Naming Studies to Improve In-Market Success

BuzzBack, an innovator of online market insights, has announced enhancements to its naming... Read More
CPG
2 minute read
| July 24, 2014

The Customer Personalization Experience

A few months ago, we talked about Food Lion’s contest to have customers help come up with... Read More
1 minute read
| April 23, 2014

Who Is Naming Your Product?

I just read an article on the My Private Brand blog about Food Lion’s contest to have... Read More
CPG
1 minute read
| February 6, 2014

Froot Loops: Brand Deception or Consumer Perception?

There are several sad truths we must accept as we transition into adulthood. No Santa. No... Read More
1 minute read
| January 21, 2014

What's In A Name?

Read More
2 minute read
| January 7, 2014

What’s Going On? The Strongest Weakling in the Marketing Mix...

I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind... Read More