How Life is Changing in the Age of Coronavirus

Wave 29 - July 2021

While the pandemic brought about immediate changes on a global scale, other changes took time and introspection to surface. As the Delta variant rages, we asked US and UK consumers to reflect on their shifting priorities and values.


clean infographic

How Long Will This Go On?

A majority believe the virus will last longer than the next 5 months -
an increase in both markets from the previous month.

next 5 months v2
5 months chart w29


confidence circle helping hands

Confidence in the UK
government took a nosedive
in the last few months,
US drops slightly.

optimism new sunset

Optimism about the
outcome of the crisis
has decreased in
in both markets. 


Concern is Growing

The Delta variant has increased concern over getting COVID in both markets.



The majority are still taking precautions to slow the spread.


Adapting to Survive & Thrive

Many feel they have learned a lot about themselves during the pandemic.

know yourself


Life's Choices & Shifting Behaviors

For some, COVID precipitated big life decisions. 

big life decision




Since COVID, most say they've shifted priorities & how they spend their time and money.



What's important has become clearer in to the pandemic.

top priorities v2



People are spending more time on these activities to bring themselves more joy.  



Future Spending

How consumers anticipate their spending will look one year later.

future spending

Gated Case Study Created with Sketch.

Want more inspiring insights?

Check out our latest webinars.

Watch Now