Life in the Age of Coronavirus

Wave 8 - Week of 11 May

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears. Here's Wave 8 - this week with a focus on how the 'natural' trend has been impacted among consumers in the US & UK, as behaviors and emotions change. See you next Friday with a spotlight on alcoholic beverages.

 

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clean infographic

More people continue to think it will take longer
than 5 months for daily life to go back to normal.

US-more-than-5-months 3
UK-more-than-5-months 3

 

Confidence that governments are
doing the right thing to minimize virus effects
are at their lowest levels.

confidence-in-government-3

 

 

Hygiene remains an important focus:

hygiene-1

 

54% / 43%
disinfect all items
that enter the home

 

But despite this, many say the importance
of natural products during the crisis
has remained the same.

US natural importance
UK natural importance

 

Top products where natural considerations
are MORE important now:

top natural products

74%

agree killing germs is the most important
consideration for cleaning products

*US and UK*

 

Reflections on the importance of natural
before & during COVID19 through eCollageTM

BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging

natural before after covid

 

shift in emphasis-2

 

 

natural on radar-2

 

 

The need for natural has not gone away,
but rather may just be secondary priority now.

Approximately 3 in 10 are...

BLOX1-01-01-2
BLOX2-02-02-3
BLOX3-03-03-4

 

...and their feelings about natural products will
only return to normal when
there is a vaccine available

*US and UK*