How Life is Changing in the Age of Coronavirus

 

Wave 20 - Month of September

This month we explore thoughts and emotions around back-to-school.
How do both parents and students in the US & UK feel, as behaviors & emotions change? 

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The majority continue to believe the virus impact
will last longer than 5 months.

US-more-than-5-months

UK-more-than-5-months

 

Confidence in government remains low
(around 3 in 10 people).

US-confidence-in-government

UK-confidence-in-government

 

Optimism remains low, but higher for those in the US.

optimism-level

 

More in the UK are still concerned about
a second peak of infection.

second-peak

 

More in the UK also believe schools and universities
have good plans in place for reopening.

good-reopening-plan

 

For parents, those in the US are
more comfortable with kids...

parents comfortable

parents comfortable quotes

 

But the majority of all parents agree...

parents online classes
parents drawbacks

 

As for university students, level of comfort varies by country...

students-comfortable
students accountable

 

Overall, the majority of people express anxiety
over the opening of schools and universities.
A few are confident the new measures are sufficient protection.

Blobs elicit consumer feelings through character associations

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