How Life is Changing in the Age of Coronavirus

Wave 3 - Week of 6 April

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears.
Here's Wave 3 - this week with a look at political leaning among consumers in the US & UK, as behaviors and emotions change.



clean infographic

UK citizens are less optimistic than US, but overall
optimism continues to decline. 

decline in optimism



More now believe life
will be impacted by the
virus for MORE than 5 months.

more than 5 months


The number of people who think others
are overreacting is also on the decline.

overreacting w3




When asked to record diary entries of
their daily lives, 4 different groups emerged.


4 groups


Bittersweet quote


Struggling quote


What they're doing to stay entertained:

what people are doing