Life in the Age of Coronavirus

Wave 3 - Week of 6 April

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears. Here's Wave 3 - this week with a look at political leaning among consumers in the US & UK, as behaviors and emotions change. Be sure to check back every Friday for insights fielded the same week.

 

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clean infographic

UK citizens are less optimistic than US, but overall
optimism continues to decline. 

decline in optimism

 

 

More now believe life
will be impacted by the
virus for MORE than 5 months.

more than 5 months

 

The number of people who think others
are overreacting is also on the decline.

overreacting w3

 

 

 

When asked to record diary entries of
their daily lives, 4 different groups emerged.

 

4 groups

 

Bittersweet quote

 

Struggling quote

 

What they're doing to stay entertained:

what people are doing