How Life is Changing in the Age of Coronavirus

Wave 36 - February 2022


Are consumers more or less focused on reducing, reusing and recycling than before? See below for what we found out, or skip down for an update on our monthly COVID tracker findings.


Demand for Sustainable is Up

story wave 36 - CHECKED-bj-slide 1


Reusing is a Top Behavior

More than half in both markets reuse packaging and tend to buy reusable vs disposable 

story wave 36 - CHECKED-bj-slide 2


Decluttering and Conscious Shopping

Perhaps because there was no where to go, and people were at home more, consumers spent time decluttering and were conscious of what they disposed of and what they bought. 

story wave 36 - CHECKED-bj-slide 3


Shortages and Pricing Concerns

story wave 36 - CHECKED-bj-slide 4


Despite Sustainable Intentions, Buying More Disposable Products 

story wave 36 - CHECKED-bj-slide 5 


Buying Sustainably Means... 

Q1b Total (Trash) 


How Long Will This Go On?

A majority believe the virus will last longer than the next 5 months - down from 80% in January.


5 months headline
5 months chart - Feb-1


confidence circle helping hands

Confidence in the
government increases in the UK
& the US remains the same.


optimism new sunset

Optimism increases in both markets.


Gated Case Study Created with Sketch.

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