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October 2022


Are we no longer living in a material world?

We asked 500 consumers in the US and UK this month about the holidays - what is important to them this year and what their shopping plans are. 

Scroll down to see what we discovered.



clean infographic

Shift in values from material things to quality time


1 Shift in values




Most consumers plan to spend the same or less than last year

3 Planning to spend about the same or less-1


Inflation impacting holiday shopping


2 Inflation has a strong impact



How consumers are coping with inflation


4 Actions to cope with inflation-1



When and where are people shopping?


5 When and where holiday shopping


6 eCollage verbatim-1via buzzback eCollage
buzzback eCollage elicits imagery and emotional associations via interactive online collaging



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